New year, new me? Not really, BUT… Heading into 2019 we’ve secured a much better and sustainable framework for our engagements to thrive. By the end of 2018 we finalized a long year of negotiations with investors and new partners.
We used a lot of time to make our business structure sustainable, and to create a 5-year business plan helping us to navigate the map of the esports and gaming industry.
We are happy to be able to share our journey to the top of the industry, and 2019 will be a great year with many various expansions that will create a great infrastructure for the organization and company to thrive in a healthy ecosystem.
Below you can read our story summed up from when we started in April 2016 and until now.
THE SNG STORY:
The organization was founded in April 2016, with a small passionated financial investment, but with big ambitions for the future. In 2016 the full focus was on the CS:GO scene, and the primary focus was on the national leagues and events.
In 2017 we started looking into other esports game titles and have had a very successful expansion into both Overwatch, League of Legends and Dota 2.
Our CS:GO squad won Copenhagen Games in april 2017, our first international breakthrough and the team entered the HLTV.org top 20 ranking after the accomplishment.
Two months after the breakthrough the team parted ways with Singularity to pursue other options in the scene, and we decided to pick up a Swedish roster lead by Robin “Robiin” Sjögren over the summer of 2017.
Shortly after the success at Copenhagen Games 2017 the organization expanded heavily into Dota 2 and League of Legends. The Dota 2 roster we picked up was the polish team formerly known as “Let’s Do It” and one week into the signing the team qualified for the lan event Zotac Masters in China. Due to falling short in The International 2017 EU Main qualifier playoffs, the team was afterwards sold to the Polish stronghold of Team Kinguin to pursue a more prosperous contract, with a national organization, and to take the natural next step on their journey towards the top.
In the last quarter of 2017 we expanded with a streaming division, with everything from cosplayers to professional mobile esports players. The organization also acquired a Call of Duty team, Heroes of the Storm team, a Tekken champion, Rocket League team, a PUBG squad, a PUBG Duo and a guild know as “T1G” with more than 3000 active members in their internal community.
In the start of 2018 we expanded with a dedicated mobile division with a focus on Clash Royale. The start of the year was also the beginning of our academy division in CS:GO and we picked up promising talent teams in Denmark, Sweden and Norway, which was later expanded with German and Spanish academy teams.
We once again acquired a full swedish CS:GO roster, lead by André “BARBARR” Möller, after parting ways with most of the swedish players in the previous roster back in December 2017.
We picked up a promising CS:GO Female team that qualified for Intel Challenge Katowice event the same week as being signed and the team peaked in April 2018 when the squad continued the underdog story started at the event in 2017, and won Singularity the Copenhagen Games 2018 female tournament trophy. After they beat the most prominent female teams in the scene, they would shortly be proclaimed the best female team in the world!
In the start of the second Quarter of 2018 the organization surpassed the size of more than 100 active signed players in total across all games and platforms. The organization peaked at a total of 132 active players + managers + streamers in April 2018. Singularity has been downsizing ever since to get back to the core of the business and secure sustainable funding for bigger visions.
In the summer of 2018 the organization pulled the break on the professional teams, as there was a breakdown in ongoing major investment negotiations, and therefore took a step backwards to secure proper funding and a sustainable business structure to be able to scale our vision of the organization and to go three steps forward.
From the summer of 2018 until the end of 2018 the organization negotiated with multiple investors, and Singularity finally reached an agreement by the end of the year together with a strong team of new partners able to scale the brand to desired heights, put in place proper funding and business structure.
While securing a sustainable and prosperous future in the company behind the esports organization we acted with a very limited budget for operations in the last two quarters of 2018, but nevertheless the management’s ability to scout teams and branding options in the market helped the organization to sign new pro teams to represent SNG in the gametitles of CS:GO – Fortnite – Call of Duty, and to travel with several of our teams and talents to events and tournaments ranging from WESG US CSGO Regional finals in Las Vegas, to Fall Skirmish Finals at TwitchCon in San Jose, to Dreamhack Winter in Jönköping, to MDL Global Challenge and ESL Pro League relegations in Dallas, to CWL in Las Vegas.
By the start of 2019 the organization secured numerous teams to represent the Singularity banner, and to thrive in the 3.0 structure.
In the start of February the brand new Singularity HQ located in Copenhagen (Søborg) will open and it will be a great asset for the organization in the capability of being able to provide an amazing framework and center for our talent development and business development, which will assist the organization in making the teams thrive and reach desired rankings and skills.